Abuse and neglect of older persons is largely under-recognized or treated as an unspoken problem in spite of the fact that it is a costly, public health and human rights crisis.  Public education campaigns like World Elder Abuse Awareness Day (WEAAD) are vital for informing people about elder abuse, and active involvement of the media is central to its success.

Communities and municipalities across the state will hold events designed to raise their communities’ awareness of elder abuse.  Raising awareness of this scourge is a key component of the solution.  No effort is too small.  For more information:

https://ncea.acl.gov/makeadifference/raiseawareness-weaad.html

Show you care about ending elder abuse and neglect by wearing something purple on this day.